An eagerly awaited 2 day course created specifically for those working in the sales and marketing departments of conference, meeting and event venues, hotels and destinations.  You will learn about new trends in the industry marketing activities that can deliver high ROI and how to run a successful marketing campaign that will increase revenue and brand awareness.

We offer the following course to assist you in developing 'real' return on investment marketing initiatives.  The courses are run in an interactive and relaxed atmosphere to encourage delegate participation.  The following topics will be included in the course:

Day one

• secrets of the new trend in 'organic' marketing and its benefits
• identifying new marketing opportunities
• what is ROI marketing
• marketing mix including websites, advertising, e-marketing and more
• current marketing trends that can be used straight away
• write an effective marketing strategy
• how to link your marketing strategy with your sales plan

Day two

• free marketing and how to maximise the opportunities
• tracking and reviewing marketing initiatives
• how do you manage marketing and sales activities
• sales process
• client relationships and communications - PR
• marketing account management