Here is an opportunity to help you increase your chances of securing a firm booking and therefore improve your return on investment. The comprehensive seminar programme looks at:

• Targeting the right buyer, how to avoid timewasters, no shows and freeloaders.
• Setting an effective and petinent itinerary.
• Working with venues and affiliates.
• Site visit and showround techniques.
• How to sell benefits, not just technicalities.
• Press trips and educational visits.
• Marketing and promoting fam trips through exhibitions and trade press.

All attendees will take away a comprehensive delegate pack containing fact sheets, guides, checlists and a unique book on how to host fam trips and site inspections.